Social Media Starter Kit

Account Creation and Setup

1. Choose the right social media platforms.

Determine which social media channels are most relevant to your business or nonprofit’s target audience. NameSpark will set up the accounts you choose so you can immediately start sharing content on behalf of your business. Social media platforms include the following…

2. Create social media accounts.

Set up profiles on your chosen platforms using a consistent brand name and handle.

3. Optimize social media profile information.

NameSpark will complete all profile fields with accurate and engaging information, including:

Profile Picture: Use a high-quality logo or image that represents your brand.
Cover Photo/Banner: Create visually appealing graphics that showcase your brand or products.
Bio/About Section: Write a concise and engaging description of your business, including relevant keywords.
Website Link: Include a link to your website to drive traffic.
Contact Information: Provide ways for customers to reach you (email, phone, address).
Hours of Operation: Make sure people who view your profile know when your business operates so they know when to contact you

Setup Social Media Advertising Accounts

Create a Business Account

If you don’t already have one, you’ll need to create a business account on the platform. This is usually separate from your account. You will choose which social platforms and NameSpark will get everything set up so that you can immediately start running ads.

Here is a list of the steps for each individual social media platform:

Facebook

Setup Business Manager (if necessary).
Setup Ads Manager: Facebook's advertising platform is called Ads Manager. You can access it through your Facebook Business Page or directly at facebook.com/adsmanager.
Install Facebook Pixel: Place the Facebook Pixel code on your website to track visitor activity and enable retargeting.
Create Audiences: This includes custom, lookalike, and detailed targeting.

TikTok

Switch to a Business Account If you have a personal TikTok account, switch it to a Business Account to access advertising features.
Navigate to TikTok's Ads Manager: TikTok's advertising platform is separate from the main app. We will set this up so it’s ready for when you want to start running ads.
Set Up TikTok Pixel: Similar to Facebook Pixel, we’ll help you install the TikTok Pixel on your website for tracking and retargeting.
Create Audiences specific to this ads platform.

Create a LinkedIn Page: If you don't have one, create a LinkedIn Page for your business.
Access Campaign Manager: LinkedIn's advertising platform is called Campaign Manager. You can access it through your LinkedIn Page. We will set this up so it’s ready for when you want to start running ads.
Create Audiences specific to this ads platform.

Total Investment

$300

Setup 1-3 Social Accounts + Advertising Accounts

$600

Setup 4-6 Social Accounts + Advertising Accounts

Work With Us And

Focus On What You Do Best

Contact

Start your social media transformation by scheduling time to connect with the Namespark team.

Consult

Engage in a detailed meet-and-greet with our social media team to talk about strategy, goals, vision, and approach. We’ll outline a strategy that aligns with your business’ voice and identity, with a free quote for ongoing engagement.

Execute

Namespark gets to work on your tailored social media plan, allowing you to concentrate on your core business while we enhance your online presence.